Let’s face it, there are certain things that you don’t want to be cheap — you want to go instead to the best, the most capable and qualified person for the job. Good heart surgery is one of these things, as is reliable structural engineering. What about design, though?

So much of marketing, in its rawest form, is simply shoving things in the faces of other people, trying to get them to act on an offer or purchase a product. Is this really the image you want associated with your brand? Surely there’s a better way…

Earlier this week, DC Entertainment revealed a new identity — the second redesign since abandoning their iconic DC logo in 2005. Let’s take a look.